behind the brand

aphotic

[ ey-foh-tik ]

adjective

  1. lightless; dark.

I adore the color black and have a penchant for a darker aesthetic. Choosing this word as a brand name is a bit of an inside joke, but also…kinda fitting when you know me. ;)

Hey there! I’m Amber, the creative mind behind AFOTIK. My journey into the world of marketing began over a decade ago when I started my own photography business. Running my own business meant I had to dive headfirst into marketing, learning the ropes through trial and error, late nights, and countless cups of coffee. It turns out, I discovered a true passion for it!

With a love for all things creative and a talent for strategy, I made the decision to take a leap and start AFOTIK. My mission is to bring modern marketing solutions to other small businesses, aiming to make your brand stand out with a blend of strategic thinking, creative design, and a touch of fun.

When I'm not busy crafting marketing magic, you can find me jamming out to 80's new wave or 90's rock with my husband, snapping photos of my kids (or at least trying to), or attempting to win over my not-so-cuddly cat. I WILL WIN.

Fun Facts About Me

  • DOCUMENTARY BUFF: I can’t get enough of documentaries, especially those about cults and true crime. There’s just something fascinating about the weird and darker side of life.
  • FIRST CRUSH: David Bowie in Labyrinth. I mean, who can resist those tights and that hair, right?
  • BIRDS: I have an unreasonable fear of birds. Seriously, they freak me out. But I'm working on it every day—I've even set out a bird feeder in my backyard. Baby steps!

MY FAMILY